Frequently asked questions: Organisation
We often receive questions about various aspects of our organisation. Frequently asked questions relating to the Organisation category can be found below.
- How many people are employed by Smilde Bakery?
- What does Smilde Bakery stand for?
- When was Smilde Bakery established?
- Which brand names belong to Smilde Bakery?
How many people are employed by Smilde Bakery?
Smilde Bakery employs approximately 520 people in total. In the Netherlands, Smilde Bakery employs some 350 people, and in France, about 170 people.
What does Smilde Bakery stand for?
Smilde Bakery is the legal name under which the former legal entities of Pruvé B.V. in Edam and Van Welzen Bakkerijen B.V. in Bodegraven conduct their business. As a divisional bakery, Smilde Bakery forms part of Royal Smilde, an internationally operating group that has been active in the food industry since 1863.
When was Smilde Bakery established?
The trading name Smilde Bakery was introduced on 1 January 2005. This trading name became a B.V. in January 2007, merging the companies mentioned below. The legal entity of Van Welzen Bakkerijen B.V. in Bodegraven was founded in 1928. Pruvé B.V. in Edam was founded in 1960. deGoede B.V. in Mijdrecht was founded in 1929.
Which brand names belong to Smilde Bakery?
Smilde Bakery markets the business-to-business brand of Pruvé and Délices du Palais. Smilde Bakery’s consumer brands are Van Welzen, Non Stop!, No Limit and Zocijs.

